Tuesday, August 24, 2010
Monday, August 23, 2010
Elemenopee
I'm sure many typographers and graphic designers often let their mind wander away from the ocularcentric nature of their craft and into the world of sound! Object gallery's upcoming exhibition, Stereotyped, may fulfil the gap between the seemingly distant fields of sound and typography. The show brings together musicians, sound designers, composers, typographers, illustrators and animators to look at the overlaps between these fields and challenge the conception of a 'designer' today.
When I was first asked to participate in this exhibition my mind was filled with sound/type concepts including phonetics, expression without words and the alphabet song(which I recently learned is sung to the tune of Twinkle Twinkle Little Star!). The nature of communication design often changes if the content is intended to be spoken rather than read. For instance, El Lissitzky's design of Mayakovsky's For the Voice (1923) used pictorial treatment of the words and a thumb index, allowing the poet to quickly reference different verse while reading aloud.
The development process included months of casting to find voice actors who could capture the true qualities of the fonts. “The biggest challenge was to find the right articulations for Roman and Italic fonts. This was simply new territory for the actors and type designers alike,”While it's safe to assume this was a typo-prank (it was posted on April Fools Day and claims Barry White to be the voice of Klimax!), it's entertaining nonetheless and elaborates upon many-a-thought about translating the visual attributes and ineffable qualities of fonts into the intonation, tone and tempo of speech.



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mrs eaves
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Wednesday, August 11, 2010
Go Font Urself* Five
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mrs eaves
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9:34 PM
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